Corporate Messages on Employee ID Badges
Surprising Ways to Impart Corporate Messages on Employee ID Badges
Packing extra value, from donuts to data, into the more than 28 million photo ID badges that people carry to work with them every day is becoming a specialty of America's employers.
Getting free coffee and donuts in the cafeteria is a favorite benefit for employees with "Car Pool" stickers on their IDs at a West Anaheim, Calif. hospital. The badges also entitle them to preferred parking and discounted tickets to local sports events.
At a manufacturing plant in New England, employees who contribute significantly to improved profits, processes and quality are singled out for special recognition with "Distinguished Innovator" ID badges, printed in gold.
IDs aren't just for security anymore, says IDenticard Systems, a leading producer of employee ID badge systems.
Employers are discovering dozens of innovative ways to capitalize on the fact that employees carry personal IDs all the time. They're like traveling billboards, with valuable space to be optimized, says the Lancaster, Penna. producer. The trick is knowing how to use that space effectively, on both the front and back.
IDenticard says employers are now using IDs to publicize
- Corporate Mission Statements, with the idea that goals written out and seen every day are more likely to be met
- Service Anniversaries (for those reaching 10-, 15-, 20- and 25-year milestones)
- Phone numbers to call in emergencies
- Emergency codes used in hospitals
- Fire evacuation charts
Because many IDs are worn by employees traveling to and from work, they display the company's image to the outside world. Therefore, more attention goes into selecting colors and attractive graphic designs these days than ever before, says IDenticard.
Companies also use a variety of electronic codes to mesh additional functions — from library and tool checkouts to payroll reporting — into ID badges. Electronic ID badge systems are quickly replacing mechanical time clocks that employees use to "punch in" for work every morning.
Additional Ways to Use Security Photo ID Badges
- Reward car pool riders with preferred parking, free coffee & donuts, discounted tickets to sports events; put "Car Pool" sticker on badges of employees who join others for the ride to work
- Verify high school student schedules by printing them on the back of ID cards
- Recognize appropriately retirees and others who are entitled to company benefits, privileges and use of facilities
- Show "Years of Service" on the badges of employees as they reach service anniversary milestones (e.g., 10, 15, 20 & 25 years)
- Create "Distinguished Innovator" badges to be worn by those who make significant contributions to productivity, profitability, efficiency and quality
- Display emergency numbers to call in the event of trouble
- Raise security consciousness: Remind employees of what to DO when they hear, see or sense something that's out of the ordinary
- Condense Mission Statements to shortened form (like that used by Federal Express, "To deliver the package the very next morning, regardless") and print on back of ID badge employees see every day
- List actions that employees should take if they'll be late for work or absent
- Imprint Group Insurance Policy Numbers for easy reference
- Spotlight safety slogans, quality reminders and other ideas you want to stress to everyone in your company
- Explain Emergency Codes used in hospitals so new employees, volunteers and contractors will be familiar with their meaning
- Issue special temporary IDs in hospital nursery wards to verify that visitors are family members
- Retrieve a badge that accidentally falls into food product or other manufacturing process lines with magnetic sensors; slip a metal disk behind the photos on employee badges
- Reproduce bar codes in badge-activated payroll time & attendance, job costing, equipment check-outs, other automated system
- Use bar coded or magnetically striped IDs in colleges for cafeteria meals, library check-outs, dorm access & campus vending systems (including ATMs)
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